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Strategy & account leadership
A clear plan, a steady point of contact, and confident next moves for your shop.
About Turnkey Marketing
Auto repair marketing experts who care deeply.
We help independent shop owners grow stronger businesses, reclaim their time, and build the life they worked so hard to create.
Why we are here
We fell in love with the people behind the bays.
Shop owners are some of the most resourceful, generous, hard-working people we know. They deserve a marketing team that brings the same level of care to their business.
Turnkey began in Kansas City in 2013 as a family-owned small business. We understand the weight of payroll, the late-night decisions, and the responsibility that comes with building something other people depend on.
That is why our work has never been about selling one more tactic. We learn the shop, build the plan, coordinate the work, and stay accountable to the outcome. Our purpose is simple: use what we are good at to help independent auto repair businesses — and the people behind them — thrive.
Carrie-Lynn Rodenberg
Founder, Turnkey Marketing
Founder spotlight
An industry-leading voice in auto repair marketing.
Carrie-Lynn has built her career turning sophisticated marketing strategy into practical growth for independent business owners.
Before founding Turnkey, she led direct-response marketing for EmblemHealth, a $10 billion company. Later, as Director of Marketing for an orthodontic company, her team placed second for Infusionsoft’s Ultimate Marketer of the Year award. Since then, Carrie-Lynn and the Turnkey team have helped drive more than $100 million in revenue for independent repair shops.
Her perspective is trusted on stages and platforms including ShopFix Academy, VISION Hi-Tech Training & Expo, and Remarkable Results Radio. As a speaker, strategist, and founder, Carrie-Lynn continues to raise the standard for what shop owners should expect from their marketing partners.
Known for
Clear strategy · Direct-response expertise · Shop-owner advocacy · Turning data into action
The Turnkey team
Different specialties. One plan for your shop.
You get strategists, account leaders, designers, writers, media experts, analysts, and operators working as one connected marketing department.
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Brand, content & creative
Work that sounds like you, looks like you, and earns trust in your community.
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Digital, media & direct mail
The right channels working together instead of competing for your attention and budget.
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Reporting & optimization
Plain-English insight into what is working, what is not, and where we go next.
How we show up
Expertise matters. How we use it matters more.
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Care like it is our own shop.
Your business supports a team, a family, and a community. We never forget what is riding on the work.
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Tell the truth about the numbers.
No vanity metrics or marketing fog. We focus on useful signals, sound decisions, and measurable progress.
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Bring expertise, stay curious.
We know this industry deeply, and we keep learning from every shop owner, campaign, and market we serve.
Your shop deserves a real marketing team
Let’s build something good for your business — and your life.
Tell us where you want your shop to go. We’ll listen, share what we see, and help you find the clearest next step.
Meet Your Marketing Team